Define objectives, roles and guest experience. Confirm timings, venue access and dress code. Assign hosts, lead generators and handling. Prepare briefing packs, pronunciation guides and brand etiquette. Coordinate arrival buffers, breaks, meals and transport.

Share the run-of-show, emergency contacts and key stakeholders. Pre-approve wardrobe with clear references. Align on greetings, photo protocols and social media policies. Prepare timesheets and an incident log. After the event, debrief learnings for the next activation.